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sideby is an AI-powered platform connecting educators to learn and grow side by side, transforming education through collective innovation and AI fluency. When they came to us, they had built a vibrant community of educators eager to develop AI skills together, but lacked the visual identity to match their mission.
THE CHALLENGE
sideby is an emerging player in the edtech space, building a growing community of educators. However, they lacked a digital presence and cohesive brand identity to establish their foundation and seize opportunities for the future. They needed a visual system that could honor tradition while feeling fresh and contemporary—one that communicates the warmth of their community while maintaining the credibility to attract members, partners, and funding in today's digital landscape.
OUR APPROACH
We set out to create a brand that felt joyful, nerdy, and authentically educator-centered—honoring classroom traditions while looking boldly toward the future. Drawing inspiration from the tactile world of teaching—erasers, notebooks, chalk dust, and colorful learning materials—we developed a visual system bursting with dynamic eraser layouts, education-inspired textures, and vibrant color blocks that celebrate how individual voices create collective wisdom.
The logo takes its form from an eraser—a powerful symbol that learning is progress, and that we can always come back and start over again. We paired this with an accessible color palette that balances warmth with authority and innovation, then created a duotone icon system that brings consistency and personality across every touchpoint. We also brought motion into the mix, designing an animated video that brings sideby's mission to life: match, talk, learn, grow.
Now sideby has a brand that actually looks like how their community feels—warm, collaborative, and unapologetically nerdy about education. It's a system that works everywhere from Instagram stories to conference booths, giving them the visual presence they need to grow alongside the educators they serve.
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"You all took a learner approach to how you asked your questions and how you engaged with our team to learn about what we were trying to say with our brand and our story. But then you also were exceptional teachers in how you walked us through the process of a rebrand. None of us have expertise in design and branding, but we do have expertise in teaching and learning. You walked us through this process like amazing teachers. The meetings were well-facilitated and you were always able to translate our non technical feedback. Overall, it was a joyful process with extraordinary results for our team. Every person on the Studio Junk team was an expert while being kind and supportive."
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